This month, Upstream begins work with two companies well poised to benefit from China's economic development: global accountancy firm Deloitte and commercial aircraft manufacturer Embraer. The assignments include corporate communications and public affairs.

Fiat, the Italian owner and producer of some of the world's most famous cars has asked Upstream to represent the company as it aggressively pursues a growing share of the Chinese market. Upstream is aiding Fiat with its strategic, corporate and issues communications, as well as initiating a program of business and automotive media engagement to explain and promote its strategy in China, the world's most important emerging car market.

Music Matters, the only forum in the world dedicated to the Asian music business, was held in Hong Kong from 29 - 31 May. Upstream was responsible for managing media relations connected to the 3-day event and managed the press office on-site. More than fifty members of the press, regional and local, attended the forum to hear music industry heavyweights convene and address issues unique to the Asian landscape. Media coverage of the conference reached far and wide, even appearing in US media.

DotAsia, the organization that is bringing the latest top level domain to hit the Internet space, .asia, has enlisted the help of Upstream Asia to manage a communications campaign around its Pioneer Domains Programme (PDP). Upstream Asia will help the organization identify and reach out to corporations, brand owners or individuals to offer them the chance to apply for popular domain names. There will also be a media relations campaign around the programme to raise awareness amongst target audience groups.

Based in ST. Louis, U.S., Monsanto Company is a multinational agricultural biotechnology corporation and provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Upstream was invited to organize a series of events for Monsanto in China, including a media workshop and an academic seminar. These events are aimed to address media and public concerns about the potential risks of genetically modified foods on human health and the environment, as well as providing opportunities for two-way communication.

In June, Upstream won a major regional account in a competitive pitch against 12 other agencies. Upstream will serve SWIFT (the industry-owned co-operative supplying secure, standardised messaging services and interface software) in seven countries - Hong Kong, China, Korea, Taiwan, Japan, Singapore and Australia. This regional account will be managed in Hong Kong with Upstream reporting directly to SWIFT's Asia Pacific leadership team. As well as managing SWIFT's regional and local communications programs, Upstream will provide strategic counsel, media relations/outreach, events management and media monitoring.

EDS, the founder of the information technology outsourcing industry, enlisted Upstream to help debut the Wuhan Global Service Center in Wuhan, bolstering that city's reputation as a high tech base. The Center is at the heart of EDS' ongoing campaign to contribute to the development of China's IT services industry, and integrate China's capabilities into its global service offering. Upstream and Korean partner Briman Communications were enlisted by EDS to announce the news of its joint venture with Daewoo Information Systems (DIS), the largest independent IT provider in Korea. The new venture, DIS-EDS Limited, will boost EDS's ability to delivering its world-class system integration services to Korea's world-leading automotive, manufacturing and other related industries.

Upstream organized media activities in Beijing and Shanghai as the division of Cisco introduced the first integrated Wireless G broadband router customized by its Linksys Technology Centre in China. The events attracted more than 60 media and a TV station while the venue featured an impressive decoration framed in router containers and flyers.

In a key stratagem for Riverbed Technologies' entry into China, Upstream helped introduce the company's scalable and broad wide-area data services (WDS) solution to China. The launch of Riverbed's RiOS 4.0 software platform and their award-winning line of Steelhead appliances featured an impressive demo about a range of IT.

In Summer 2008, leading luxury hotel chain Jumeirah will be launching its first Asian hotel in Shanghai, China. As a retainer client, Upstream is providing Jumeirah with a full range of media relations services.

Taiwan is leading the world for AXS-One in take up of ERP data archiving solutions, enjoying a 75 percent sales increase during 2006. Upstream has been helping AXS-One, the leading provider of high performance records compliance management solutions, in Taiwan for a year now, and has played a role in supporting this growth through a variety of tactics including drafting and localizing press releases, as well as advertorial development.

In March, Upstream Australia conducted a "media roadshow" for Blue Coat Systems to demonstrate how WAN optimization technology enables a company's branch and regional offices to accelerate applications, reduce bandwidth consumption and provide Web security and policy control. Since then, the Blue Coat brand has become more recognized in the Australian marketplace.

Organizations of all sizes in Australia are better informed about how to automate critical business processes after Informatica tabbed Upstream Australia to help launch the revolutionary On Demand data replicator. The launch generated a great deal of media interest in the product, which replicates the corporate data and data scheme managed in Salesforce.com to an on-premise database without any in-house data integration software.

Acrossmedia, a leading supplier of in-store TV-based marketing solutions headquartered in Denmark, has selected Upstream to execute its debut in Taiwan through an integrated public relations campaign. Acrossmedia's content creation and screen placement solutions are a breakthrough in the targeted advertising of impulse products in-store that can have not only sell a product quickly and impact the bottom line, but ensure a fast return on investment.